Effectiveness of Body Image Portrayal in Different...

What many women think when they see a Victoria’s Secret advertisement on TV is to put the chocolate down and hit the gym. Why is this? To be beautiful and fit is a prerequisite to becoming a model for their various lingerie campaigns. People all around the world tune in to watch the annual Victoria’s Secret Fashion Show, and see their â€Å"Angels† strut down the walkway in lingerie. In today’s society, being thin is considered attractive and acceptable—what the ideal woman should look like. While no one wishes to think him or herself vain, most people are affected by what the media portrays as a standard for beauty. This does not simply affect adolescents, but older generations as well. A Harvard study showed that â€Å"up to two thirds of underweight 12-year-old girls considered themselves to be too fat† (Fox). The media portrays this standard of beauty as adequate and attainable. When one passes by the Victoria’s Secret store and glances at the massive posters of a beautiful model, he or she probably admires the perfection. But is it a fair representation of the average American woman? No. Advertisements such as Victoria’s Secret have been criticized for projecting an unrealistic image of what women should look like to females of all ages. Ads like Victoria’s Secret seem to target college age women. I will analyze two advertisements, Victoria’s Secret and Dove, aimed at different types of women and age groups, paying special attention to audience, purpose and context to support myShow MoreRelatedThe impact of medias representation of ideal body size on attitu des towards own body image952 Words   |  4 Pagescontributing factor towards young women’s attitudes of their own body weight dissatisfaction (Jacobi Cash‚ 1994). This dissatisfaction stems from discrepancies between the accepted standard of female body image repeatedly shown in today’s media and their own bodies leading to the formation of attitudes that their own weight is not adequate. For example, a meta-analysis comparing the results of 25 studies that presented media images of thin models, reported a significant effect size (of d= -0.31)Read MoreDepiction Of Women During Advertisements And Social Media1274 Words   |  6 PagesSelfies.† The word well word known and used by just about every child and adult in America. Miriam Webster defines a selfie as â€Å"an image of oneself taken by oneself using a digital camera especially for posting on social networks.† The key part of that definition is the inclusion of â€Å"especially for postin g on social networks.† Because, after all, that s what a lot of women do. Posting on social networks is what a lot of Americans in general do. 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There are many strategies that advertiser’sRead MoreHow Does Size Matter?2792 Words   |  12 Pagesthe advertising media’s claim that ads using thin body models are most effective in selling the product. It also tested the premise if attractiveness of the model was a contributing factor despite body size and wether or not representing thin body image as ideal has a detrimental effect on women. It presented three images in the ads featuring thin body models, average sized body models, and no models to determine there advertising effectiveness. In order to counter the effect on attractivenessRead MoreThe Effects Of Gendered Representations On Advertising3307 Words   |  14 Pagesexamine the effects of these roles on women, and even men, in today’s society. Effects include body dissatisfaction, thin idealisation and, in extreme cases, violence against women. 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Visual representationRead More The Impact of Morality, Religion, and Law Upon Advertising Essay examples5091 Words   |  21 Pagessemi-nude models) but may prohibit any show of pubic hair (Japan), the promotion of contraceptives (France), or the lewd use of women (Scandinavia and the Netherlands) in advertisements. Values change, however. Thus, the spread of AIDS has reopened the issue of advertising condoms and other contraceptives in a totally different context, which transcends the older concerns about birth control and venereal-disease prevention. The law usually parallels religious and moral standards. There are oftenRead MoreThe Birth Of Venus By Sandro Botticelli And The Poem Stanze Per La Giostra By Angelo Poliziano1651 Words   |  7 PagesArt Encyclopedia, depicts the first non-religious nude since classical antiquity (â€Å"Birth of Venus†). Supposedly, Botticelli was commissioned by Lorenzo di Pierfrancesco de Medici to paint The Birth of Venus between 1484 and 1486. Botticelli’s portrayal of the mythical goddess of love, Venus was based on the ancient sculpture Venus de Medici. Angelo Ambrogini commonly known by his nickname Poliziano was born in Montepulciano, Italy on July 14, 1454. After the murder of his father, at the age of